Founded in 1989 by Franco Allegrini, Corte Giara has, since its origins, represented a virtuous model of collaboration between the company and local winegrowers. Today, this approach is further विकसित and takes shape in ARNIA: a shared protocol that defines a concrete and structured working method across the entire supply chain.

Inspired by the industriousness of bees, the ARNIA Protocol is a supply chain pact that brings together environmental sustainability, social responsibility, and economic balance. From an agricultural perspective, it promotes responsible practices and controlled water resource management. On a social level, it builds strong relationships with winegrowers, ensuring access to Allegrini’s know-how and economic conditions that enhance their work, recognizing a grape price above market standards, linked to compliance with specific quality and operational parameters.

The brand’s renewal marks an important step: Corte Giara now establishes itself as an autonomous and central entity within the Allegrini Wines universe, moving beyond the positioning of a “second line” to become a direct expression of a contemporary and recognizable style.

This transformation is also reflected in the visual language and design developed by Hangar Design Group: essential labels, direct communication, and low environmental impact packaging, using FSC-certified paper, lightweight bottles, reduced-impact capsules, and natural corks with integrated carbon balance.

At the core of the project remains a clear vision: to make wine more accessible and versatile, capable of adapting to different contexts, from everyday consumption to fine dining, while always maintaining quality and identity.

“Corte Giara is our way of speaking to the present without losing who we are. Quality always stems from a relationship: with the land, with people, with time. Wine must return to being something natural, everyday, and shared: conscious consumption does not diminish its cultural centrality, but rather strengthens it,” says Francesco Allegrini, President of Allegrini and CEO of Allegrini Wines.

This dual soul—rooted in the Valpolicella tradition and projected towards innovation—is also expressed in the wine offering, which pairs iconic wines such as Amarone, Ripasso, and Valpolicella Superiore from the “Groletta” line with more contemporary proposals from the main Venetian appellations.

Corte Giara’s evolutionary path is completed by new ways of storytelling and experiencing wine, designed to engage with younger generations. In this context, the Corte Giara Social Club project is born, debuting at Vinitaly by transforming the brand’s space into a place of meeting and experimentation, where wine meets mixology thanks to the collaboration with bartender Claudio Perinelli: a contemporary language that brings new audiences closer and interprets wine in a more informal and accessible way.

This openness to new expressive codes is part of the broader strategy of Allegrini Wines, which combines the development of Corte Giara with a concrete commitment to spreading wine culture and educating new generations—key elements for the future of the sector. On the occasion of Vinitaly, on Tuesday, April 14 at 9:30 a.m., Allegrini will, for the second consecutive year, announce the student winners of the scholarship for the Master’s in Food & Wine Communication at IULM University, dedicated to research projects on wine tourism and wine clubs.

The commitment to education and support for young talent will be further strengthened starting in 2026 with the establishment of the “Franco Allegrini” Scholarship at the University of Gastronomic Sciences in Pollenzo, conceived by Roberto Anselmi and Carlin Petrini to offer concrete growth opportunities to students from all over the world and facilitate access to high-level training in the food and wine sector.

Alongside educational initiatives, there is a growing commitment to enhancing Italian cultural and artistic heritage. In this context, support for FAI – Fondo per l’Ambiente Italiano, as a Corporate Golden Donor, represents a project of particular strategic importance and the starting point for a broader journey dedicated to the valorization of historic buildings and monuments. This is complemented by participation in Guggenheim Intrapresæ in support of the Peggy Guggenheim Collection in Venice and involvement in the “67 Colonne” project of the Arena di Verona Foundation, reflecting a vision that combines oenological excellence with cultural responsibility.

With Corte Giara and an increasingly structured commitment to education and culture, Allegrini Wines confirms its ability to evolve while remaining true to its values, actively contributing to shaping a new way of experiencing and communicating wine.