Vinitaly marks the official debut of Allegrini Wines, which debuts with an exhibition space that has been completely renovated in terms of space and visual identity. The physical space, too, thus becomes the tangible expression of a new vision that puts the product and good practices of land and vineyard management back at the center. On the walls stand the brands that identify the different souls of the group. Prominent among these are the brand-new logo with stylized naming initials for Allegrini Wines, as well as those of Allegrini Wine Distribution and Tenuta Merigo, which are unveiled here for the first time. Vinitaly thus marks the real kick-off of the company’s new course, marking the beginning of a development phase under the innovative and tradition-respecting leadership of the seventh generation.